6 Steps to Attracting Move Diverse Donors - My Chronicle of Philanthropy Experience
Anyone who is worth their salt in the nonprofit sector reads the Chronicle of Philanthropy, so of course I squealed like a preteen at a One Direction concert when they contacted me for an interview about donor diversity. Like any other kind of diversity, it can't just be wordsmithing; the directive has to come from the top and be embraced at all levels of the organization to be successful.
Thankfully, our team made a conscious commitment to make our governing board, staff, and volunteer team wholly reflective of those we seek to serve: women, minorities, veterans, and low income persons. It wasn't nearly as arduous of a process as we anticipated; our community (Austin, TX) is rich with talented minds interested in doing good work. It did, however, take a few years to truly feel the transformation. One board seat here, another diverse staff member there ads up - I encourage everyone to at least make a small effort to include your donors in this diversification. Here's why:
- People are more likely to give if they feel an emotional connection to the recipient, and clients are more willing to ask for help if they know individuals in their community are the ones looking to help them.
- Diverse donors have diverse ideas. From programming changes to new forms of advisory groups, our diverse donors aren't merely for show - they're there to leverage their knowledge and experiences, and most look forward to it.
- How successful can an organization really be with lopsided diversity? If you're going to make an attempt to be a diverse nonprofit, challenges yourselves to be inclusive at ALL levels - that's where you'll see the greatest success.
Here is the Eden Stiffman article the Chronicle of Philanthropy Released